Marks Additional Expansion of Experiential Marketing Capabilities
NEW YORK, Aug. 2 /CRWENewswire/ - MDC Partners announced today that they have acquired a majority interest in leading experiential marketing firm, Relevent. Based in New York, the full service experiential agency’s capabilities include strategic development, branded entertainment, event production, creative development and execution, as well as all aspects of digital and social media. Their top tier client list includes Nike, Heineken, Victoria’s Secret, Renaissance, Gilt Groupe, Diageo, Conde Nast Digital, Moet Hennessy, and William Grant & Sons.
Relevent acts as a strategic marketing partner to develop 360 degree consumer experience programs that deliver unique, engaging and immersive brand experiences and initiatives. Their philosophy involves seamlessly infusing brands into the target consumer’s lifestyle by tapping into passion points of music, entertainment, sports and pop culture. Relevent drives consumer awareness and engagement; maximizing the brand’s ROI while developing consumers into brand champions and loyalists.
“The partnership with MDC represents the next chapter in Relevent’s future and one we are excited to embark upon. MDC shares our vision and encourages our creativity, and our partnership with them will definitely lead to creating more authentic connection moments between brands and consumers.” said Tony Berger, CEO of Relevent.
This latest acquisition follows on the heels of recent acquisitions of experiential marketing company, TEAM, and pr firms, Sloane & Company and Allison & Partners, and is yet another example of MDC’s commitment to increasing the expertise and capabilities of the network by harnessing industry thought leaders and key specialty companies with proven track records in all areas of marketing services, and then being able to deliver those services in a seamless fashion throughout the network.
“The overall brand experience has never been more important than it is today in engaging and keeping consumers. Being relevant to consumers means understanding that consumers are constantly engaging with brands in a multitude of ways both before, during and after entering an actual brand experience,” said Miles S. Nadal, Chairman and CEO of MDC Partners. “Tony Berger and his team are exceptionally adept at maximizing brand experiences across the board and offering consumers the type of interaction that create not just customers but brand ambassadors. I am incredibly impressed with all of the folks at Relevent and what they have accomplished for their clients, and am thrilled to welcome them as part of the MDC Partners network, truly ‘The Place Where Great Talent Lives.’”
About MDC Partners, Inc.
MDC Partners is a progressive Marketing and Communications Network, championing the most innovative entrepreneurial talent. MDC Partners provides strategic solutions and services multinational clients in North America, Europe and Latin America. Our philosophy emphasizes the utilization of Strategy and Creativity to drive growth and measurable impact. “MDC Partners is The Place Where Great Talent Lives.” MDC Partners’ Class A shares are publicly traded on the NASDAQ under the symbol “MDCA” and on the Toronto Stock Exchange under the symbol “MDZ.A”.
For further information
Katie Kempner, Sr. VP, Corporate Communications, 305-646-7366
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